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debut

banffroastingcompany.com

Banff Roasting Company is an artisan coffee roaster based in Banff, Alberta, Canada, offering 100% Arabica beans in various roast profiles including medium, medium/dark, dark, and espresso roasts. The company focuses on small-batch roasting and ships specialty coffee products across Canada.

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Products

15

Collections

10

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

41/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#7005 / 16375

Faster than 57% of stores

Food & Drink Ranking

#512 / 1334

Top 38% in category

Category Avg Performance

56

+5 above avg

Category Avg LCP

1.7s

61

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#1178 in Food & Drink

Below 66% of stores

94% below average

15 products vs 235 avg

Faster than 62% of Food & Drink stores

PageSpeed score: 61/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products15 / avg 235

94% below average

avg

Collections10 / avg 34

71% below average

avg

Pages3 / avg 18

83% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How debut compares to other food & drink stores

Theme Adoption

11%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (62% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

15 products10 collections3 pages3 blogs

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About debut

debut is a food & drink ecommerce store built on and operating in LT. The store currently offers 15 products organized across 10 collections, making it comparable in size for the food & drink category.

Theme and Design

debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, debut achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, debut has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, debut ranks #1178 out of 1794 stores we track. This places them in the top 66% of food & drink stores by product catalog size.

Last scanned

Feb 24, 2026

debut | Food & Drink Store Analysis | CommerceRank