Impulse
baotinkk.com
Bảo Tín K&K is a Vietnamese jewelry retailer established in 1985 offering rings, earrings, bracelets, necklaces, and wedding jewelry that meet international quality standards at Vietnamese prices. The store also provides services including customization, engraving, maintenance, and gold age certification.
Products
731
Collections
16
Pages
10
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3278 / 16375
Faster than 80% of stores
Jewellery & Watches Ranking
#127 / 758
Top 17% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#187 in Jewellery & Watches
Top 17% of stores
9% below average
731 products vs 802 avg
Faster than 83% of Jewellery & Watches stores
PageSpeed score: 69/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
9% below average
avg
78% below average
avg
64% below average
avg
76% below average
avg
Category Intelligence
How Impulse compares to other jewellery & watches stores
3%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 17% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Impulse
Impulse is a jewellery & watches ecommerce store built on and operating in VN. The store currently offers 731 products organized across 16 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Impulse achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Impulse has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Impulse ranks #187 out of 1082 stores we track. This places them in the top 17% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026