Decadorn
decadorn.com
Decadorn is an independent UK jewelry studio offering handmade, crafted-to-order gemstone and birthstone jewelry in gold-plated and silver finishes. The brand emphasizes bespoke customization and natural beauty, with pieces made in their Bath workshop and available for next-day delivery.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
742
Collections
156
Pages
36
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
110ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
7% below average
742 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
7% below average
avg
117% above average
avg
29% above average
avg
87% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Decadorn
Decadorn is a jewellery & watches ecommerce store built on shopify and operating in DK. The store currently offers 742 products organized across 156 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Decadorn uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Decadorn achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Decadorn uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Decadorn ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
