Barababy
barababy.se
Barababy is a Stockholm-based baby boutique offering carefully curated products for infants and young children, including organic clothing, sustainable feeding solutions, bedding, nursery furniture, toys, and accessories sourced from premium European brands. The store emphasizes ethical production, Scandinavian design principles, and sustainable materials.
Excellent Performance
This store scores 90/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.
Products
366
Collections
63
Pages
6
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#200 / 16375
Faster than 99% of stores
Baby & Kids Ranking
#6 / 402
Top 1% in category
Category Avg Performance
56
+34 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#155 in Baby & Kids
Above average (top 27%)
40% below average
366 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 90/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
40% below average
avg
34% below average
avg
68% below average
avg
73% below average
avg
Category Intelligence
How Barababy compares to other baby & kids stores
11%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 27% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Barababy
Barababy is a baby & kids ecommerce store built on and operating in SE. The store currently offers 366 products organized across 63 collections, making it comparable in size for the baby & kids category.
Theme and Design
Barababy uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Barababy achieves a performance score of 90/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Barababy has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Barababy ranks #155 out of 575 stores we track. This places them in the top 27% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
