Barbless Flies
barbless-flies.co.uk
Barbless Flies supplies specialized barbless fishing flies and lures for fly anglers targeting river and stillwater environments. The store focuses on small-sized flies (size 14 and smaller) with a curated selection including dry flies, nymphs of various weights, and seasonal fly patterns designed to match natural insects.
Performance Needs Attention
This store scores 23/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
635
Collections
205
Pages
41
Blog Posts
381
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 33 points below Fishing category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
-33 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.270
Cumulative Layout Shift
135ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
70% below average
635 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 23/100
Category Benchmarks
Compared to 129 stores in Fishing
70% below average
avg
89% below average
avg
79% below average
avg
26% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (41 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Barbless Flies
Barbless Flies is a fishing ecommerce store built on shopify and operating in US. The store currently offers 635 products organized across 205 collections, making it comparable in size for the fishing category.
Theme and Design
Barbless Flies uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of fishing stores.
Performance Analysis
Based on Google PageSpeed Insights, Barbless Flies achieves a performance score of 23/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Barbless Flies uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Barbless Flies ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 23, 2026
