Basecampflooring
basecampflooring.com
Basecampflooring is a family-run supplier specializing in precut flooring solutions for campervans, motorhomes, and leisure vehicles. They offer a wide selection of flooring materials for both DIY converters and professional installers, with over 15,000 floors sold.
Products
40
Collections
11
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5219 / 16375
Faster than 68% of stores
Home Improvement Ranking
#92 / 334
Top 28% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#286 in Home Improvement
Below 57% of stores
97% below average
40 products vs 1,558 avg
Faster than 72% of Home Improvement stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 503 stores in Home Improvement
97% below average
avg
87% below average
avg
78% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Basecampflooring
Basecampflooring is a home improvement ecommerce store built on Shopify and operating in GB. The store currently offers 40 products organized across 11 collections, making it comparable in size for the home improvement category.
Theme and Design
Basecampflooring uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Basecampflooring achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Basecampflooring has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Basecampflooring ranks #286 out of 503 stores we track. This places them in the top 57% of home improvement stores by product catalog size.
Last scanned
Feb 25, 2026
