Ella Summer Sale 2025
baselineskateshop.com
Baseline Skate Shop is South Africa's premium skateboarding retailer established in 1998, offering a comprehensive selection of skateboards, components (decks, trucks, wheels, hardware), safety equipment, and skate-focused apparel and footwear from brands including adidas, Converse, Nike SB, and Vans.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
437
Collections
485
Pages
13
Blog Posts
184
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12199 / 16375
Faster than 26% of stores
Sports & Outdoors Ranking
#518 / 716
Top 72% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
194ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#292 in Sports & Outdoors
Above average (top 27%)
55% below average
437 products vs 976 avg
Slower than 72% of Sports & Outdoors stores
PageSpeed score: 48/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
55% below average
avg
217% above average
avg
55% below average
avg
202% above average
avg
Category Intelligence
How Ella Summer Sale 2025 compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 27% by catalog size
high
Strong content (184 blogs, 13 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Ella Summer Sale 2025
Ella Summer Sale 2025 is a sports & outdoors ecommerce store built on and operating in ZA. The store currently offers 437 products organized across 485 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Ella Summer Sale 2025 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ella Summer Sale 2025 achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ella Summer Sale 2025 has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Ella Summer Sale 2025 ranks #292 out of 1076 stores we track. This places them in the top 27% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
