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Standuppaddleboarding

shopify

standuppaddleboarding.co.uk

The SUP HUT is a specialized retailer offering stand-up paddleboarding equipment including inflatable and hard SUP boards, paddles in various styles, and accessories such as board bags, leashes, and fins. The store caters to paddleboarders of all levels with curated products designed to help customers progress in paddleboarding and paddle surfing.

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Products

455

Collections

60

Pages

13

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

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Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#285 in Sports & Outdoors

Above average (top 26%)

53% below average

455 products vs 976 avg

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products455 / avg 976

53% below average

avg

Collections60 / avg 153

61% below average

avg

Pages13 / avg 29

55% below average

avg

Blog Posts8 / avg 61

87% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Above average catalog size

Top 26% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Mar 2026

455 products60 collections13 pages8 blogs

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About Standuppaddleboarding

Standuppaddleboarding is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 455 products organized across 60 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Standuppaddleboarding uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Standuppaddleboarding has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Standuppaddleboarding ranks #285 out of 1076 stores we track. This places them in the top 26% of sports & outdoors stores by product catalog size.

Last scanned

Mar 11, 2026

Standuppaddleboarding | Sports & Outdoors Store Analysis | CommerceRank