BASE
baseselection.com
BASE is a supplement brand offering sports nutrition products including mass gainers, whey protein isolates, creatine, amino acids, and performance-focused supplements. The store positions itself with a clean, simple brand identity focused on workout supplementation and fitness nutrition.
Products
28
Collections
7
Pages
46
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8967 / 16375
Faster than 45% of stores
Supplements Ranking
#139 / 330
Top 42% in category
Category Avg Performance
52
+5 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 463 Supplements stores
#183 in Supplements
Above average (top 40%)
87% below average
28 products vs 216 avg
Faster than 58% of Supplements stores
PageSpeed score: 57/100
No BNPL options
60% of Supplements stores offer PayPal
Category Benchmarks
Compared to 463 stores in Supplements
87% below average
avg
82% below average
avg
28% above average
avg
94% below average
avg
Category Intelligence
How BASE compares to other supplements stores
Insights
- 60% of Supplements stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Supplements Stores
Other supplements stores with similar size
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About BASE
BASE is a supplements ecommerce store built on and operating in US. The store currently offers 28 products organized across 7 collections, making it comparable in size for the supplements category.
Theme and Design
BASE uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BASE achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BASE has not implemented a third-party review platform. Compared to other supplements stores, 60% of supplements stores offer paypal
Competitive Positioning
Within the Supplements category, BASE ranks #183 out of 463 stores we track. This places them in the top 40% of supplements stores by product catalog size.
Last scanned
Feb 24, 2026
