Firstday
firstday.com
First Day Vitamins is a supplement brand offering organic multivitamin gummies and nutritional products designed for different age groups and health needs. The company focuses on family wellness with science-backed formulations, including options for toddlers, kids, teens, women, and men, positioned as daily essentials for health-conscious households.
Products
28
Collections
27
Pages
130
Blog Posts
99
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Store Audit
Actionable insights compared to 463 Supplements stores
#184 in Supplements
Above average (top 40%)
87% below average
28 products vs 216 avg
Category Benchmarks
Compared to 463 stores in Supplements
87% below average
avg
31% below average
avg
261% above average
avg
8% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
high
Strong content (99 blogs, 130 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Firstday
Firstday is a supplements ecommerce store built on Shopify and operating in US. The store currently offers 28 products organized across 27 collections, making it comparable in size for the supplements category.
Theme and Design
Firstday uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Firstday uses judge.me for customer reviews and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Supplements category, Firstday ranks #184 out of 463 stores we track. This places them in the top 40% of supplements stores by product catalog size.
Last scanned
Feb 25, 2026
