baseline
basic-cap.com
Basic Cap is a Montreal-based streetwear brand offering urban fashion apparel including caps, t-shirts, and other casual clothing items. The store specializes in streetwear collections and provides international shipping on orders over $100.
Products
8
Collections
7
Pages
11
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3452 / 16375
Faster than 79% of stores
Fashion & Clothing Ranking
#684 / 2989
Top 23% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3706 in Fashion & Clothing
Below 84% of stores
99% below average
8 products vs 819 avg
Faster than 77% of Fashion & Clothing stores
PageSpeed score: 69/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
99% below average
avg
92% below average
avg
73% below average
avg
44% below average
avg
Category Intelligence
How baseline compares to other fashion & clothing stores
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 84% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About baseline
baseline is a fashion & clothing ecommerce store built on and operating in CH. The store currently offers 8 products organized across 7 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
baseline uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, baseline achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, baseline has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, baseline ranks #3706 out of 4419 stores we track. This places them in the top 84% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
