Back to Directory

Builtupnorth

shopify

builtupnorth.com

Built Up North is a fitness and streetwear clothing brand based in Northern England, offering apparel for men and women alongside accessories. The brand combines athletic and casual wear with a community-focused approach, including loyalty programs and exclusive content for customers.

Visit Store

Products

33

Collections

15

Pages

5

Blog Posts

0

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content7/15 (Basic)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Add blog content to improve SEO and engagement

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#9348 / 16375

Faster than 43% of stores

Fashion & Clothing Ranking

#1735 / 2989

Top 58% in category

Category Avg Performance

57

-1 below avg

Category Avg LCP

1.9s

56

Performance

76

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIgood

2.7s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3126 in Fashion & Clothing

Below 71% of stores

96% below average

33 products vs 819 avg

Slower than 58% of Fashion & Clothing stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products33 / avg 819

96% below average

avg

Collections15 / avg 93

84% below average

avg

Pages5 / avg 41

88% below average

avg

Blog Posts0 / avg 32

100% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 71% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

33 products15 collections5 pages0 blogs

Similar Fashion & Clothing Stores

Other fashion & clothing stores with similar size

Is this your competitor?

Get a free audit and see how you compare

Compare

About Builtupnorth

Builtupnorth is a fashion & clothing ecommerce store built on shopify and operating in CH. The store currently offers 33 products organized across 15 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Builtupnorth uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Builtupnorth achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Builtupnorth has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Builtupnorth ranks #3126 out of 4419 stores we track. This places them in the top 71% of fashion & clothing stores by product catalog size.

Last scanned

Feb 20, 2026

Builtupnorth | Fashion & Clothing Store Analysis | CommerceRank