Basicality
basicality.com
Basicality is a fashion retailer offering discounted designer clothing and pants, with a primary focus on Bevy Flog pants and other contemporary women's fashion brands including Rails, Rag & Bone, Velvet, and Love Shack Fancy. The store provides everyday savings through promotional codes and free shipping from California.
Products
306
Collections
35
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1359 in Fashion & Clothing
Above average (top 31%)
63% below average
306 products vs 819 avg
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
63% below average
avg
62% below average
avg
66% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 31% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Basicality
Basicality is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 306 products organized across 35 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Basicality uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Tech Stack
Beyond the core Shopify platform, Basicality uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Basicality ranks #1359 out of 4419 stores we track. This places them in the top 31% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
