Updated copy of Horizon
bassunionfishing.com
Bass Union Fishing is a specialized fishing retailer offering hand-tied jigs, tackle, and bass fishing equipment including finesse jigs, ball heads, A-rigs, and buzzbaits. The store also sells fishing-related lifestyle apparel such as headwear, t-shirts, and hoodies, alongside multimedia content and guided fishing trip bookings.
Products
71
Collections
23
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9908 / 16375
Faster than 39% of stores
Fishing Ranking
#51 / 90
Top 57% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#61 in Fishing
Above average (top 47%)
97% below average
71 products vs 2,112 avg
Slower than 57% of Fishing stores
PageSpeed score: 55/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
97% below average
avg
99% below average
avg
99% below average
avg
99% below average
avg
Category Intelligence
How Updated copy of Horizon compares to other fishing stores
0%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
HorizonType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Updated copy of Horizon
Updated copy of Horizon is a fishing ecommerce store built on and operating in US. The store currently offers 71 products organized across 23 collections, making it comparable in size for the fishing category.
Theme and Design
Updated copy of Horizon uses the Horizon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Horizon achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Horizon has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Updated copy of Horizon ranks #61 out of 129 stores we track. This places them in the top 47% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026
