Black Theme Nov 23
86baits.com
86 Baits is a fishing tackle and apparel store that sells specialized fishing lures and baits under product lines like Doomrider and Sentinel, along with branded clothing and merchandise for fishing enthusiasts.
Products
67
Collections
4
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4687 / 16375
Faster than 71% of stores
Fishing Ranking
#26 / 90
Top 29% in category
Category Avg Performance
56
+10 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#65 in Fishing
Above average (top 50%)
97% below average
67 products vs 2,112 avg
Faster than 71% of Fishing stores
PageSpeed score: 66/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
97% below average
avg
100% below average
avg
98% below average
avg
99% below average
avg
Category Intelligence
How Black Theme Nov 23 compares to other fishing stores
0%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
SimpleType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Black Theme Nov 23
Black Theme Nov 23 is a fishing ecommerce store built on and operating in US. The store currently offers 67 products organized across 4 collections, making it comparable in size for the fishing category.
Theme and Design
Black Theme Nov 23 uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Black Theme Nov 23 achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Black Theme Nov 23 has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Black Theme Nov 23 ranks #65 out of 129 stores we track. This places them in the top 50% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026