Impulse
beachlifeconcept.com
BeachLife Concept is a beach-focused fashion and lifestyle retailer offering swimwear, clothing, and accessories for men, women, and children. The store carries curated brands specializing in summer wear, beach towels, hats, jewelry, and related lifestyle products with a focus on coastal and tropical-inspired fashion.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
855
Collections
63
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15102 / 16375
Faster than 8% of stores
Fashion & Clothing Ranking
#2747 / 2989
Top 92% in category
Category Avg Performance
57
-23 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#671 in Fashion & Clothing
Top 15% of stores
4% above average
855 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 34/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
4% above average
avg
32% below average
avg
61% below average
avg
91% below average
avg
Category Intelligence
How Impulse compares to other fashion & clothing stores
4%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Impulse
Impulse is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 855 products organized across 63 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Impulse achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Impulse has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Impulse ranks #671 out of 4419 stores we track. This places them in the top 15% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
