Avenue
beadazzle.co.nz
Beadazzle NZ is a beading and jewelry-making supplies retailer offering a wide range of products including Czech fire polished beads, gemstones, seed beads, charms, pendants, findings, wires, stringing materials, and craft tools. The store caters to DIY jewelry makers and craft enthusiasts with categorized product collections and seasonal offerings.
Products
2,681
Collections
89
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1962 / 16375
Faster than 88% of stores
Arts & Crafts Ranking
#93 / 708
Top 13% in category
Category Avg Performance
60
+13 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
84ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#72 in Arts & Crafts
Top 7% of stores
183% above average
2,681 products vs 948 avg
Faster than 87% of Arts & Crafts stores
PageSpeed score: 73/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
183% above average
avg
78% above average
avg
33% below average
avg
91% below average
avg
Category Intelligence
How Avenue compares to other arts & crafts stores
0%
of Arts & Crafts stores use this theme
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
AvenueType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 7% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Avenue
Avenue is a arts & crafts ecommerce store built on and operating in NZ. The store currently offers 2,681 products organized across 89 collections, making it larger than average for the arts & crafts category.
Theme and Design
Avenue uses the Avenue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Avenue achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Avenue has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Avenue ranks #72 out of 1004 stores we track. This places them in the top 7% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
