Binerpinaton
binerpinaton.com
Biner-Pinaton is a Swiss online mercerie and fabric store established in 1872, specializing in textiles, sewing accessories, haberdashery items, and fabric coupons for craft and clothing creation projects. The store offers free shipping within Switzerland on textile and mercerie purchases over 100 CHF.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,707
+9Collections
282
Pages
17
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13016 / 16375
Faster than 21% of stores
Arts & Crafts Ranking
#611 / 708
Top 86% in category
Category Avg Performance
60
-15 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
135ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#71 in Arts & Crafts
Top 7% of stores
186% above average
2,707 products vs 948 avg
Slower than 86% of Arts & Crafts stores
PageSpeed score: 45/100
+9 products
Over the past month
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
186% above average
avg
464% above average
avg
13% above average
avg
75% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 7% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Binerpinaton
Binerpinaton is a arts & crafts ecommerce store built on Shopify and operating in GB. The store currently offers 2,707 products organized across 282 collections, making it larger than average for the arts & crafts category.
Theme and Design
Binerpinaton uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Binerpinaton achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Binerpinaton has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Binerpinaton ranks #71 out of 1004 stores we track. This places them in the top 7% of arts & crafts stores by product catalog size. Over the past month, the store has grown its catalog by 9 products.
Last scanned
Feb 25, 2026
