Beautizone
beautizone.co.uk
Beautizone is an Afro and European beauty store based in Wolverhampton, UK specializing in hair care products, hair extensions, crochet hair, skin care, cosmetics, makeup, and beauty accessories. The store offers a curated range of haircare items including shampoos, conditioners, oils, serums, colorants, and treatments, alongside skincare essentials and grooming products for men, women, and kids.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,414
Collections
330
Pages
12
Blog Posts
63
CommerceRank Score
Overall store health assessment based on 5 key factors
76/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-11 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
154ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
667% above average
3,414 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
667% above average
avg
432% above average
avg
64% below average
avg
21% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Beautizone
Beautizone is a beauty & skincare ecommerce store built on shopify and operating in AR. The store currently offers 3,414 products organized across 330 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Beautizone uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beautizone achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beautizone uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Beautizone ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
