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Beautyaffairlb

beautyaffairlb.com

Beauty Affair is a beauty and skincare ecommerce store specializing in Korean beauty brands and skincare products. The store offers a curated selection of serums, eye creams, beauty devices, and cosmetic accessories from premium brands including Medicube, Haruharu Wonder, and Dear Klairs.

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Products

274

Collections

49

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#3677 / 16375

Faster than 78% of stores

Beauty & Skincare Ranking

#161 / 859

Top 19% in category

Category Avg Performance

54

+14 above avg

Category Avg LCP

2.1s

Faster than avg

68

Performance

81

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

79ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#144 in Beauty & Skincare

Top 12% of stores

38% below average

274 products vs 445 avg

Faster than 81% of Beauty & Skincare stores

PageSpeed score: 68/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products274 / avg 445

38% below average

avg

Collections49 / avg 62

21% below average

avg

Pages6 / avg 33

82% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Category Intelligence

How Beautyaffairlb compares to other beauty & skincare stores

Theme Adoption

0%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Grid

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 12% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

274 products49 collections6 pages3 blogs

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About Beautyaffairlb

Beautyaffairlb is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 274 products organized across 49 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Beautyaffairlb uses the Grid theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Beautyaffairlb achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Beautyaffairlb has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Beautyaffairlb ranks #144 out of 1155 stores we track. This places them in the top 12% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Beautyaffairlb | Beauty & Skincare Store Analysis | CommerceRank