Updated copy of Updated copy of BBB 2.1 (UTM)
beautybraidsandbeyond.com
Beauty Braids & Beyond is a Black-owned online beauty supply retailer offering a curated selection of natural hair care products, skincare items, wigs, braids, and beauty supplies from popular brands like Cantu, Carol's Daughter, Mielle, and Design Essentials. The store serves North American customers in the US and Canada with products specifically targeted toward curly hair, damaged hair, and natural hair care needs.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
427
Collections
105
Pages
167
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14265 / 16375
Faster than 13% of stores
Beauty & Skincare Ranking
#697 / 859
Top 81% in category
Category Avg Performance
54
-15 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.170
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#91 in Beauty & Skincare
Top 8% of stores
4% below average
427 products vs 445 avg
Slower than 81% of Beauty & Skincare stores
PageSpeed score: 39/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
4% below average
avg
69% above average
avg
406% above average
avg
56% below average
avg
Category Intelligence
How Updated copy of Updated copy of BBB 2.1 (UTM) compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BlockshopType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
high
Strong content (23 blogs, 167 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Updated copy of Updated copy of BBB 2.1 (UTM)
Updated copy of Updated copy of BBB 2.1 (UTM) is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 427 products organized across 105 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Updated copy of Updated copy of BBB 2.1 (UTM) uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Updated copy of BBB 2.1 (UTM) achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Updated copy of BBB 2.1 (UTM) has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Updated copy of Updated copy of BBB 2.1 (UTM) ranks #91 out of 1155 stores we track. This places them in the top 8% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
