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Beautybyrachaellee

Shopify

beautybyrachaellee.com.au

Beauty By Rachael Lee is a professional beauty clinic offering specialized skincare treatments and cosmetic services. The store provides DMK facials, laser treatments (IPL, Laser Genesis), dermapen and dermaplaning services, lash treatments, cosmetic tattooing, brow treatments, and waxing services.

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Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

109

Collections

13

Pages

36

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Beauty & Skincare category average (54)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#13372 / 16375

Faster than 18% of stores

Beauty & Skincare Ranking

#636 / 859

Top 74% in category

Category Avg Performance

54

-10 below avg

Category Avg LCP

2.1s

44

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#280 in Beauty & Skincare

Top 24% of stores

76% below average

109 products vs 445 avg

Slower than 74% of Beauty & Skincare stores

PageSpeed score: 44/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products109 / avg 445

76% below average

avg

Collections13 / avg 62

79% below average

avg

Pages36 / avg 33

9% above average

avg

Blog Posts3 / avg 52

94% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

109 products13 collections36 pages3 blogs

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About Beautybyrachaellee

Beautybyrachaellee is a beauty & skincare ecommerce store built on Shopify and operating in AU. The store currently offers 109 products organized across 13 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Beautybyrachaellee uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Beautybyrachaellee achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Beautybyrachaellee has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Beautybyrachaellee ranks #280 out of 1155 stores we track. This places them in the top 24% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Beautybyrachaellee | Beauty & Skincare Store Analysis | CommerceRank