Beautyfluff
beautyfluff.com
Beautyfluff is a medical aesthetics and skincare clinic offering evidence-based beauty and wellness treatments including anti-aging therapies, IV drips, microblading, PRP facelifts, botox, dermal fillers, body sculpting, and spa facials. The brand positions itself around intentional skincare with membership options and payment plans for both aesthetic and women's health services.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
8
Collections
14
Pages
20
Blog Posts
71
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13759 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#665 / 859
Top 77% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#929 in Beauty & Skincare
Below 80% of stores
98% below average
8 products vs 445 avg
Slower than 77% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
98% below average
avg
77% below average
avg
39% below average
avg
37% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Beautyfluff
Beautyfluff is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 8 products organized across 14 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Beautyfluff uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beautyfluff achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beautyfluff uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Beautyfluff ranks #929 out of 1155 stores we track. This places them in the top 80% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
