Beautynstyle
beautynstyle.co.uk
Beautynstyle is a UK-based online retailer of branded beauty and cosmetics products, offering makeup across multiple categories including eyes, face, lips, and nails at affordable prices. The store features well-known brands such as L'Oreal, Rimmel London, Maybelline, Revlon, and Max Factor, along with curated gift sets.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,327
-5Collections
62
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.220
Cumulative Layout Shift
148ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
321% above average
1,327 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 29/100
-5 products
Over the past month
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
321% above average
avg
19% above average
avg
16% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Beautynstyle
Beautynstyle is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 1,327 products organized across 62 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Beautynstyle uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beautynstyle achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beautynstyle uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Beautynstyle ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size. Over the past month, the store has reduced its catalog by 5 products.
Last scanned
Feb 23, 2026
