Dollfacehouseofmakeup
dollfacehouseofmakeup.com
Doll Face - House of MakeUp is an online beauty retailer specializing in professional-grade makeup and cosmetics. The store curates coveted international beauty brands including Ardell, BECCA Cosmetics, Beautyblender, BH Cosmetics, Dermalogica, and many others, catering to both consumers and makeup artists with professional discount options available.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
714
Collections
262
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12941 / 16375
Faster than 21% of stores
Beauty & Cosmetics Ranking
#303 / 403
Top 75% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
—
Time to First Byte
7.6s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#51 in Beauty & Cosmetics
Top 9% of stores
127% above average
714 products vs 315 avg
Slower than 75% of Beauty & Cosmetics stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
127% above average
avg
404% above average
avg
16% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Dollfacehouseofmakeup
Dollfacehouseofmakeup is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 714 products organized across 262 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Dollfacehouseofmakeup uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dollfacehouseofmakeup achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dollfacehouseofmakeup uses judge.me for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Dollfacehouseofmakeup ranks #51 out of 572 stores we track. This places them in the top 9% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 20, 2026
