New Design
befreebydaniellefishel.com
Be Free by Danielle Fishel is a beauty and skincare brand offering vegan, cruelty-free hair care and skin care products that are free from sulfates, parabens, phthalates, and other harmful ingredients. The store features shampoos, conditioners, creams, and accessory sets designed for color-safe hair care.
Products
41
Collections
17
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11043 / 16375
Faster than 33% of stores
Beauty & Skincare Ranking
#503 / 859
Top 59% in category
Category Avg Performance
54
-2 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#541 in Beauty & Skincare
Above average (top 47%)
91% below average
41 products vs 445 avg
Slower than 59% of Beauty & Skincare stores
PageSpeed score: 52/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
91% below average
avg
73% below average
avg
70% below average
avg
94% below average
avg
Category Intelligence
How New Design compares to other beauty & skincare stores
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About New Design
New Design is a beauty & skincare ecommerce store built on and operating in NL. The store currently offers 41 products organized across 17 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
New Design uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, New Design achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, New Design has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, New Design ranks #541 out of 1155 stores we track. This places them in the top 47% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
