Bellafreud
bellafreud.com
Bella Freud is an official British luxury fashion brand known for iconic 70s-inspired tailoring, dresses, and distinctive slogan knitwear. The store offers womenswear and menswear collections including coats, knitwear, tailoring, and accessories, alongside lifestyle products such as perfumes and candles.
Products
399
Collections
108
Pages
29
Blog Posts
84
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
51% below average
399 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
51% below average
avg
16% above average
avg
29% below average
avg
163% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (84 blogs, 29 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Bellafreud
Bellafreud is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 399 products organized across 108 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Bellafreud uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bellafreud achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bellafreud uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bellafreud ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
