Oddmuse
oddmuse.co.uk
Odd Muse is a London-based luxury womenswear brand specializing in timeless, durable clothing pieces including tailored blazers, dresses in various styles (mini, midi, maxi), and occasion wear. The brand is known for its best-selling Ultimate Muse Blazer and commitment to slower fashion with versatile, curated designs.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
394
-10Collections
130
+2Pages
54
+1Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14403 / 16375
Faster than 12% of stores
Fashion & Clothing Ranking
#2621 / 2989
Top 88% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
2.3s
First Contentful Paint
323ms
Time to First Byte
20.9s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1189 in Fashion & Clothing
Above average (top 27%)
52% below average
394 products vs 819 avg
Slower than 88% of Fashion & Clothing stores
PageSpeed score: 38/100
-10 products
Over the past month
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
52% below average
avg
40% above average
avg
32% above average
avg
88% below average
avg
Category Intelligence
How Oddmuse compares to other fashion & clothing stores
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Removed 10 products last month
3 months
Since Dec 2025
Above average catalog size
Top 27% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Jan 2026
Dec 2025
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About Oddmuse
Oddmuse is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 394 products organized across 130 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Oddmuse uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Oddmuse achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Oddmuse has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Oddmuse ranks #1189 out of 4419 stores we track. This places them in the top 27% of fashion & clothing stores by product catalog size. Over the past month, the store has reduced its catalog by 10 products.
Last scanned
Feb 18, 2026
