Dawn
bellissima.com.au
Bellissima Italian Pantry is a specialty food retailer offering fresh Italian groceries and pantry items. The store operates both online and as a physical location in Werribee, Victoria, providing customers with authentic Italian food products and provisions.
Products
87
Collections
6
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8973 / 16375
Faster than 45% of stores
Food & Drink Ranking
#687 / 1334
Top 51% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#470 in Food & Drink
Above average (top 26%)
63% below average
87 products vs 235 avg
Slower than 51% of Food & Drink stores
PageSpeed score: 57/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
63% below average
avg
82% below average
avg
78% below average
avg
93% below average
avg
Category Intelligence
How Dawn compares to other food & drink stores
9%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Dawn
Dawn is a food & drink ecommerce store built on and operating in AU. The store currently offers 87 products organized across 6 collections, making it comparable in size for the food & drink category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Dawn ranks #470 out of 1794 stores we track. This places them in the top 26% of food & drink stores by product catalog size.
Last scanned
Feb 24, 2026
