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Belugababy

belugababy.com

Beluga Baby Carriers is a maker of eco-friendly, size-inclusive baby carriers and wraps. The store specializes in stretchy baby wraps and structured buckle carriers, emphasizing sustainable materials, ethical manufacturing, and safety standards for parents and infants.

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Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

72

Collections

16

Pages

26

Blog Posts

99

CommerceRank Score

Overall store health assessment based on 5 key factors

F

39/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Baby & Kids category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#12843 / 16375

Faster than 22% of stores

Baby & Kids Ranking

#319 / 402

Top 79% in category

Category Avg Performance

56

-10 below avg

Category Avg LCP

1.7s

Slower than avg

46

Performance

75

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

74ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#325 in Baby & Kids

Below 57% of stores

88% below average

72 products vs 612 avg

Slower than 79% of Baby & Kids stores

PageSpeed score: 46/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products72 / avg 612

88% below average

avg

Collections16 / avg 95

83% below average

avg

Pages26 / avg 19

37% above average

avg

Blog Posts99 / avg 33

200% above average

avg

Category Intelligence

How Belugababy compares to other baby & kids stores

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 57% by catalog size

Content Investment

high

Strong content (99 blogs, 26 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

72 products16 collections26 pages99 blogs

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About Belugababy

Belugababy is a baby & kids ecommerce store built on and operating in FR. The store currently offers 72 products organized across 16 collections, making it comparable in size for the baby & kids category.

Theme and Design

Belugababy uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Belugababy achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Belugababy has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Belugababy ranks #325 out of 575 stores we track. This places them in the top 57% of baby & kids stores by product catalog size.

Last scanned

Feb 24, 2026

Belugababy | Baby & Kids Store Analysis | CommerceRank