Belugababy
belugababy.com
Beluga Baby Carriers is a maker of eco-friendly, size-inclusive baby carriers and wraps. The store specializes in stretchy baby wraps and structured buckle carriers, emphasizing sustainable materials, ethical manufacturing, and safety standards for parents and infants.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
72
Collections
16
Pages
26
Blog Posts
99
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#12843 / 16375
Faster than 22% of stores
Baby & Kids Ranking
#319 / 402
Top 79% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.020
Cumulative Layout Shift
74ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#325 in Baby & Kids
Below 57% of stores
88% below average
72 products vs 612 avg
Slower than 79% of Baby & Kids stores
PageSpeed score: 46/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
88% below average
avg
83% below average
avg
37% above average
avg
200% above average
avg
Category Intelligence
How Belugababy compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
high
Strong content (99 blogs, 26 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Belugababy
Belugababy is a baby & kids ecommerce store built on and operating in FR. The store currently offers 72 products organized across 16 collections, making it comparable in size for the baby & kids category.
Theme and Design
Belugababy uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Belugababy achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Belugababy has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Belugababy ranks #325 out of 575 stores we track. This places them in the top 57% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
