Dalin
dalin.co.uk
Dalin Baby Care is a UK-based baby bath and skincare brand established in 1983, offering pharmaceutical-grade products formulated by a pharmacist. The store provides a range of baby care solutions including bath products, skin care, nappy care, and laundry items, all manufactured according to European Union cosmetic regulations with ingredients sourced from international suppliers.
Products
25
Collections
16
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 66/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
96% below average
25 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
96% below average
avg
83% below average
avg
42% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Dalin
Dalin is a baby & kids ecommerce store built on shopify and operating in FR. The store currently offers 25 products organized across 16 collections, making it comparable in size for the baby & kids category.
Theme and Design
Dalin uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dalin achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 66/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dalin uses Stamped for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Dalin ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
