Belzel
belzel.com
Belzel Books is a specialized retailer offering tattoo and art reference books, sketchbooks, flash books, and tattoo history resources designed for tattooers, apprentices, and art enthusiasts. The store curates a collection across multiple styles including traditional, neo-traditional, Asian modern, black & grey, and blackwork, alongside related stationery and merchandise.
Products
249
Collections
14
Pages
13
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9255 / 16375
Faster than 43% of stores
Books & Stationery Ranking
#186 / 273
Top 68% in category
Category Avg Performance
60
-4 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
77ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#145 in Books & Stationery
Above average (top 35%)
89% below average
249 products vs 2,250 avg
Slower than 68% of Books & Stationery stores
PageSpeed score: 56/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
89% below average
avg
85% below average
avg
35% below average
avg
95% below average
avg
Category Intelligence
How Belzel compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
DistrictType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 35% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
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About Belzel
Belzel is a books & stationery ecommerce store built on and operating in DE. The store currently offers 249 products organized across 14 collections, making it comparable in size for the books & stationery category.
Theme and Design
Belzel uses the District theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Belzel achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Belzel has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Belzel ranks #145 out of 412 stores we track. This places them in the top 35% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
