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Baseline 2022 - 7.2023

beneluxwine.com

Benelux Wine is an Amsterdam-based wine shop and tasting room specializing in small-production bottles from Belgium, Netherlands, and Luxembourg. The store also offers craft beer and cider selections, along with gift cards and experiences like tastings and trips.

Visit Store

Products

43

Collections

51

Pages

7

Blog Posts

40

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#5168 / 16375

Faster than 68% of stores

Food & Drink Ranking

#358 / 1334

Top 27% in category

Category Avg Performance

56

+9 above avg

Category Avg LCP

1.7s

65

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#719 in Food & Drink

Above average (top 40%)

82% below average

43 products vs 235 avg

Faster than 73% of Food & Drink stores

PageSpeed score: 65/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products43 / avg 235

82% below average

avg

Collections51 / avg 34

50% above average

avg

Pages7 / avg 18

61% below average

avg

Blog Posts40 / avg 46

13% below average

avg

Category Intelligence

How Baseline 2022 - 7.2023 compares to other food & drink stores

Theme Adoption

0%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Baseline

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 40% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (62% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

43 products51 collections7 pages40 blogs

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About Baseline 2022 - 7.2023

Baseline 2022 - 7.2023 is a food & drink ecommerce store built on and operating in NL. The store currently offers 43 products organized across 51 collections, making it comparable in size for the food & drink category.

Theme and Design

Baseline 2022 - 7.2023 uses the Baseline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Baseline 2022 - 7.2023 achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Baseline 2022 - 7.2023 has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Baseline 2022 - 7.2023 ranks #719 out of 1794 stores we track. This places them in the top 40% of food & drink stores by product catalog size.

Last scanned

Feb 24, 2026

Baseline 2022 - 7.2023 | Food & Drink Store Analysis | CommerceRank