Baseline Theme Store Examples & Performance Data

How many stores use Baseline theme?

Currently, 136 Shopify stores are using the Baseline theme. Baseline's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.

What is the average performance for Baseline?

We're currently collecting performance data for Baseline stores. Check back soon for comprehensive benchmark scores including PageSpeed performance, Core Web Vitals (LCP, CLS, INP), and comparison with similar themes.

Which categories use Baseline most?

The top categories using Baseline are: General, Fashion & Clothing, Food & Drink, Arts & Crafts, and Baby & Kids. With 52% of Baseline stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Baseline.

Is Baseline good for large catalogs?

Baseline works well for medium-sized catalogs, with the average store at 314 products. While the theme can handle larger inventories, stores with 1,000+ products should test collection page performance and consider whether advanced filtering apps might be needed. The theme's sweet spot appears to be 100-500 products based on our data.

Where can I see real Baseline examples?

Above this FAQ, you'll find 136 live Shopify stores currently using Baseline. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Baseline stores side-by-side, or check our theme detector to analyze any Shopify store's setup.

How does Baseline compare to other themes?

Compare Baseline against alternatives using our theme comparison table above, which shows store counts, performance scores, and catalog sizes. You can also use our theme comparison tool for detailed side-by-side analysis of any two themes.

The Baseline theme is a widely-used Shopify theme, ranking #24 in popularity. It is particularly popular among general and fashion & clothing stores.

Best For

Baseline is well-suited for general, fashion & clothing and food & drink stores. The average store using this theme has 314 products, making it versatile for various store sizes.

Comparing Themes

When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Baseline compare to others, or browse the theme directory to see what's gaining popularity.

Explore More Themes

Browse other popular Shopify themes: Dawn, Debut, Impulse, Brooklyn, Supply, or view the full theme directory.