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Baseline Theme Store Examples & Performance Data

Analyzing 136 live Shopify stores using Baseline

Explore real store examples, performance benchmarks, and design inspiration across general and fashion & clothing stores.

Total Stores

136

Avg Products

314

PageSpeed

No data

Catalog Size Performance

How Baseline performs by store size

Small (1-100)
62 stores
Medium (101-500)
39 stores
Large (500+)
11 stores

Common Tech Stack

Popular integrations with Baseline

Review Platforms
judge.me (9%)
TrustPilot (4%)
Reputon (1%)
Buy Now, Pay Later
PayPal (72%)
Klarna (18%)
Zip (Quadpay) (13%)

Migration Trends

Stores switching to/from Baseline

Net Change
-1

Switched to Baseline: +0

Switched from Baseline: -1

To: Bespoke

Store Growth

Product growth for Baseline stores

Growing: 0 (0%)Stable: 111 (100%)Declining: 0 (0%)

Based on 111 stores with historical data

Similar Themes

Themes with similar adoption to Baseline

Stores using Baseline

Sorted by product count

#StoreProductsLink
17,083
25,153
32,951
42,428
51,751
61,561
7979
8968
9680
10642
11593
12473
13470
14450
15411
16384
17330
18326
19321
20310
21300
22280
23250
24231
25213
26211
27207
28193
29189
30179
31177
32171
33171
34165
35152
36141
37137
38136
39129
40129
41124
42124
43121
44112
45108
46107
47107
48106
49105
50104

Showing 150 of 112 stores

Common Questions About Baseline Theme

How many stores use Baseline theme?

Currently, 136 Shopify stores are using the Baseline theme. Baseline's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.

What is the average performance for Baseline?

We're currently collecting performance data for Baseline stores. Check back soon for comprehensive benchmark scores including PageSpeed performance, Core Web Vitals (LCP, CLS, INP), and comparison with similar themes.

Which categories use Baseline most?

The top categories using Baseline are: General, Fashion & Clothing, Food & Drink, Arts & Crafts, and Baby & Kids. With 52% of Baseline stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Baseline.

Is Baseline good for large catalogs?

Baseline works well for medium-sized catalogs, with the average store at 314 products. While the theme can handle larger inventories, stores with 1,000+ products should test collection page performance and consider whether advanced filtering apps might be needed. The theme's sweet spot appears to be 100-500 products based on our data.

Where can I see real Baseline examples?

Above this FAQ, you'll find 136 live Shopify stores currently using Baseline. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Baseline stores side-by-side, or check our theme detector to analyze any Shopify store's setup.

How does Baseline compare to other themes?

Compare Baseline against alternatives using our theme comparison table above, which shows store counts, performance scores, and catalog sizes. You can also use our theme comparison tool for detailed side-by-side analysis of any two themes.

About the Baseline Theme

The Baseline theme is a widely-used Shopify theme, ranking #24 in popularity. It is particularly popular among general and fashion & clothing stores.

Best For

Baseline is well-suited for general, fashion & clothing and food & drink stores. The average store using this theme has 314 products, making it versatile for various store sizes.

Comparing Themes

When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Baseline compare to others, or browse the theme directory to see what's gaining popularity.

Explore More Themes

Browse other popular Shopify themes: Dawn, Debut, Impulse, Brooklyn, Supply, or view the full theme directory.