Baseline Theme Store Examples & Performance Data

How many stores use Baseline theme?

Currently, 94 Shopify stores are using the Baseline theme. Baseline's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.

What is the average performance for Baseline?

Based on 33 tested stores, the average PageSpeed performance score for Baseline is 61/100. This moderate score indicates performance varies based on implementation. Our data shows well-optimized Baseline stores can achieve scores of 70+, while those with unoptimized images or excessive apps may drop below 40. Focus on image compression, limit apps to essentials, and consider lazy loading for off-screen content.

Which categories use Baseline most?

The top categories using Baseline are: General, Fashion & Clothing, Food & Drink, Arts & Crafts, and Jewelry & Accessories. With 54% of Baseline stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Baseline.

Is Baseline good for large catalogs?

Baseline works well for medium-sized catalogs, with the average store at 364 products. While the theme can handle larger inventories, stores with 1,000+ products should test collection page performance and consider whether advanced filtering apps might be needed. The theme's sweet spot appears to be 100-500 products based on our data.

Where can I see real Baseline examples?

Above this FAQ, you'll find 94 live Shopify stores currently using Baseline. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Baseline stores side-by-side, or check our theme detector to analyze any Shopify store's setup.

How does Baseline compare to other themes?

Compare Baseline against alternatives using our theme comparison table above, which shows store counts, performance scores, and catalog sizes. You can also use our theme comparison tool for detailed side-by-side analysis of any two themes.

The Baseline theme is a Shopify theme used by 94 stores. It is particularly popular among general and fashion & clothing stores.

Performance

Based on our analysis of 33 stores using Baseline, the average PageSpeed performance score is 61/100. This moderate score suggests the theme provides a reasonable foundation, though individual store optimization will affect results.

Best For

Baseline is well-suited for general, fashion & clothing and food & drink stores. The average store using this theme has 364 products, making it versatile for various store sizes.

Comparing Themes

When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Baseline compare to others, or browse the theme directory to see what's gaining popularity.

Explore More Themes

Browse other popular Shopify themes: Dawn, Debut, Impulse, Minimal, Supply, or view the full theme directory.