Focal 10.3.1
bestfurniture.co.nz
The Best Furniture Shop is a locally-owned Christchurch furniture retailer offering quality sofas, dining tables, bedroom furniture, and home furnishings. They feature NZ-made pieces with three physical showrooms and offer nationwide delivery with friendly customer service and competitive pricing.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,199
Collections
57
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Furniture category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13672 / 16375
Faster than 17% of stores
Furniture Ranking
#227 / 281
Top 81% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
186ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#53 in Furniture
Top 12% of stores
111% above average
2,199 products vs 1,042 avg
Slower than 81% of Furniture stores
PageSpeed score: 42/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
111% above average
avg
63% below average
avg
95% below average
avg
92% below average
avg
Category Intelligence
How Focal 10.3.1 compares to other furniture stores
0%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
FocalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 12% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Focal 10.3.1
Focal 10.3.1 is a furniture ecommerce store built on and operating in NZ. The store currently offers 2,199 products organized across 57 collections, making it larger than average for the furniture category.
Theme and Design
Focal 10.3.1 uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Focal 10.3.1 achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Focal 10.3.1 has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Focal 10.3.1 ranks #53 out of 446 stores we track. This places them in the top 12% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
