Pipeline
bethcyr.com
Beth Cyr offers a multi-disciplinary wellness practice combining digital services (meditation sessions, yoga nidra, human design readings, relationship and family coaching) with physical art products including original artwork, prints, photography, and jewelry. The store positions itself as a transformative wellness brand blending spiritual practices, personal development coaching, and creative expression.
Products
560
Collections
40
Pages
56
Blog Posts
158
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#6819 / 16375
Faster than 58% of stores
Health & Wellness Ranking
#152 / 378
Top 40% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#48 in Health & Wellness
Top 8% of stores
164% above average
560 products vs 212 avg
Faster than 60% of Health & Wellness stores
PageSpeed score: 61/100
No BNPL options
62% of Health & Wellness stores offer PayPal
Category Benchmarks
Compared to 593 stores in Health & Wellness
164% above average
avg
38% above average
avg
124% above average
avg
204% above average
avg
Category Intelligence
How Pipeline compares to other health & wellness stores
0%
of Health & Wellness stores use this theme
Insights
- 62% of Health & Wellness stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
high
Strong content (158 blogs, 56 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Health & Wellness Stores
Other health & wellness stores with similar size
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About Pipeline
Pipeline is a health & wellness ecommerce store built on and operating in US. The store currently offers 560 products organized across 40 collections, making it larger than average for the health & wellness category.
Theme and Design
Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline has not implemented a third-party review platform. Compared to other health & wellness stores, 62% of health & wellness stores offer paypal
Competitive Positioning
Within the Health & Wellness category, Pipeline ranks #48 out of 593 stores we track. This places them in the top 8% of health & wellness stores by product catalog size.
Last scanned
Feb 24, 2026
