LIVE - Bison Union Co.
bethebuffalo.com
Bison Union Co. is a veteran-owned company offering a curated selection of small-batch roasted coffee, casual apparel (t-shirts, hoodies, hats), drinkware, handmade mugs, and lifestyle accessories. The brand targets working professionals and outdoor enthusiasts with a no-nonsense aesthetic and includes subscription options for coffee delivery.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
145
Collections
24
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#12846 / 16375
Faster than 22% of stores
Gifts & Hampers Ranking
#725 / 868
Top 84% in category
Category Avg Performance
59
-13 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
82ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#622 in Gifts & Hampers
Above average (top 49%)
86% below average
145 products vs 1,035 avg
Slower than 84% of Gifts & Hampers stores
PageSpeed score: 46/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
86% below average
avg
70% below average
avg
72% below average
avg
94% below average
avg
Category Intelligence
How LIVE - Bison Union Co. compares to other gifts & hampers stores
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 49% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About LIVE - Bison Union Co.
LIVE - Bison Union Co. is a gifts & hampers ecommerce store built on and operating in US. The store currently offers 145 products organized across 24 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
LIVE - Bison Union Co. uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, LIVE - Bison Union Co. achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, LIVE - Bison Union Co. has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, LIVE - Bison Union Co. ranks #622 out of 1277 stores we track. This places them in the top 49% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
