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Bisonunion

Shopify

bisonunion.com

Bison Union Co. is a veteran-owned company offering a curated selection of small-batch roasted coffee, branded apparel including t-shirts and hoodies, hand-made mugs, drinkware, and home goods. The brand targets working professionals with a rugged, no-nonsense aesthetic and offers subscription options for coffee products.

Gifts & Hampers
Bespoke
US / USD
Yotpo
Pipe +2
Visit Store

Performance Needs Attention

This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

145

Collections

24

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 33 points below Gifts & Hampers category average (59)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#15968 / 16375

Faster than 2% of stores

Gifts & Hampers Ranking

#851 / 868

Top 98% in category

Category Avg Performance

59

-33 below avg

Category Avg LCP

1.7s

Faster than avg

26

Performance

79

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

88ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1277 Gifts & Hampers stores

#623 in Gifts & Hampers

Above average (top 49%)

86% below average

145 products vs 1,035 avg

Slower than 98% of Gifts & Hampers stores

PageSpeed score: 26/100

Category Benchmarks

Compared to 1277 stores in Gifts & Hampers

Products145 / avg 1,035

86% below average

avg

Collections24 / avg 79

70% below average

avg

Pages11 / avg 39

72% below average

avg

Blog Posts3 / avg 53

94% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

Shopify

Reviews Platform

Yotpo

Payment / Finance

Pipe
PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 49% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

145 products24 collections11 pages3 blogs

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About Bisonunion

Bisonunion is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 145 products organized across 24 collections, making it comparable in size for the gifts & hampers category.

Theme and Design

Bisonunion uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bisonunion achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bisonunion uses Yotpo for customer reviews and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Gifts & Hampers category, Bisonunion ranks #623 out of 1277 stores we track. This places them in the top 49% of gifts & hampers stores by product catalog size.

Last scanned

Feb 25, 2026

Bisonunion | Gifts & Hampers Store Analysis | CommerceRank