Debut
bethgully.com
Beth Gully is an online store selling illustrated books and literary works by author and illustrator Beth Gully, known for her unique upside-down ambigram designs. The store offers a collection of themed books (Easter, Christmas), activity books, patches, and related merchandise, along with speaker event bookings and media content.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
63
Collections
12
Pages
9
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Books & Stationery category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12015 / 16375
Faster than 27% of stores
Books & Stationery Ranking
#217 / 273
Top 79% in category
Category Avg Performance
60
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#233 in Books & Stationery
Below 57% of stores
97% below average
63 products vs 2,250 avg
Slower than 79% of Books & Stationery stores
PageSpeed score: 49/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
97% below average
avg
87% below average
avg
55% below average
avg
46% below average
avg
Category Intelligence
How Debut compares to other books & stationery stores
12%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
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About Debut
Debut is a books & stationery ecommerce store built on and operating in LT. The store currently offers 63 products organized across 12 collections, making it comparable in size for the books & stationery category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Debut ranks #233 out of 412 stores we track. This places them in the top 57% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
