Bfcosmetics
bfcosmetics.co.uk
BF Beauty Forever London is a British makeup brand offering premium cosmetic products including foundations, eyeshadows, mascaras, eyelashes, and face cosmetics. The store specializes in high-pigment, long-lasting makeup formulations developed with over 14 years of British beauty expertise and caters to diverse skin tones.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
168
Collections
64
Pages
25
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.2s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
47% below average
168 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
47% below average
avg
23% above average
avg
32% above average
avg
22% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Bfcosmetics
Bfcosmetics is a beauty & cosmetics ecommerce store built on shopify and operating in UA. The store currently offers 168 products organized across 64 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Bfcosmetics uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bfcosmetics achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bfcosmetics uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Bfcosmetics ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
