Venture
bhmlegion.shop
Birmingham Legion FC is the official merchandise store for the professional soccer team, offering authentic team kits, jerseys, t-shirts, polos, outerwear, hats, and accessories for fans of all ages.
Products
96
Collections
52
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10298 / 16375
Faster than 37% of stores
Sports & Merch Ranking
#13 / 15
Top 87% in category
Category Avg Performance
59
-5 below avg
Category Avg LCP
1.3s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 24 Sports & Merch stores
#19 in Sports & Merch
Below 79% of stores
73% below average
96 products vs 357 avg
Slower than 87% of Sports & Merch stores
PageSpeed score: 54/100
No BNPL options
42% of Sports & Merch stores offer PayPal
Category Benchmarks
Compared to 24 stores in Sports & Merch
73% below average
avg
19% below average
avg
100% below average
avg
57% below average
avg
Category Intelligence
How Venture compares to other sports & merch stores
8%
of Sports & Merch stores use this theme
Insights
- 42% of Sports & Merch stores offer PayPal
Theme & Design
Theme Name
VentureType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Merch Stores
Other sports & merch stores with similar size
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About Venture
Venture is a sports & merch ecommerce store built on and operating in US. The store currently offers 96 products organized across 52 collections, making it comparable in size for the sports & merch category.
Theme and Design
Venture uses the Venture theme from the Shopify Theme Store. This theme choice is used by 8% of sports & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Venture achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Venture has not implemented a third-party review platform. Compared to other sports & merch stores, 42% of sports & merch stores offer paypal
Competitive Positioning
Within the Sports & Merch category, Venture ranks #19 out of 24 stores we track. This places them in the top 79% of sports & merch stores by product catalog size.
Last scanned
Feb 24, 2026
