Performance Needs Attention
This store scores 24/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
63
Collections
19
Pages
13
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 39 points below General category average (63)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16036 / 16375
Faster than 2% of stores
General Ranking
#266 / 270
Top 99% in category
Category Avg Performance
63
-39 below avg
Category Avg LCP
2.2s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 34432 General stores
#17187 in General
Above average (top 50%)
92% below average
63 products vs 792 avg
Slower than 99% of General stores
PageSpeed score: 24/100
No BNPL options
71% of General stores offer PayPal
Category Benchmarks
Compared to 34432 stores in General
92% below average
avg
68% below average
avg
35% below average
avg
71% below average
avg
Category Intelligence
How DSL Premium compares to other general stores
Insights
- 71% of General stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar General Stores
Other general stores with similar size
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About DSL Premium
DSL Premium is a general ecommerce store built on and operating in AU. The store currently offers 63 products organized across 19 collections, making it comparable in size for the general category.
Theme and Design
DSL Premium uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, DSL Premium achieves a performance score of 24/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, DSL Premium has not implemented a third-party review platform. Compared to other general stores, 71% of general stores offer paypal
Competitive Positioning
Within the General category, DSL Premium ranks #17187 out of 34432 stores we track. This places them in the top 50% of general stores by product catalog size.
Last scanned
Feb 24, 2026
