Brooklyn
bilga.net
Bilga is a family-run concept store offering sustainably manufactured toys and children's products, featuring wooden puzzles, 3D puzzles, ride-on toys like the Wishbone Laufrad, and dolls from brands including Nines D'Onil and Pepotines, with emphasis on eco-friendly design and toxin-free alternatives for babies and young children.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
125
Collections
14
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 33 points below Toys & Games category average (59)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15967 / 16375
Faster than 2% of stores
Toys & Games Ranking
#289 / 293
Top 99% in category
Category Avg Performance
59
-33 below avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#233 in Toys & Games
Above average (top 50%)
94% below average
125 products vs 2,106 avg
Slower than 99% of Toys & Games stores
PageSpeed score: 26/100
No BNPL options
69% of Toys & Games stores offer PayPal
Category Benchmarks
Compared to 465 stores in Toys & Games
94% below average
avg
83% below average
avg
57% below average
avg
89% below average
avg
Category Intelligence
How Brooklyn compares to other toys & games stores
0%
of Toys & Games stores use this theme
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Brooklyn
Brooklyn is a toys & games ecommerce store built on and operating in DE. The store currently offers 125 products organized across 14 collections, making it comparable in size for the toys & games category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Brooklyn ranks #233 out of 465 stores we track. This places them in the top 50% of toys & games stores by product catalog size.
Last scanned
Feb 24, 2026
