Broadcast | Updated | Gifting | Optimised
billiejo.com.au
Billie Jo is an Australian men's jewellery label offering premium pieces crafted from solid 925 sterling silver and gold vermeil. The brand focuses on quality, meaningful designs intended for daily wear, including rings, chains, pendants, bracelets, cuffs, and earrings designed to last a lifetime.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
109
Collections
67
Pages
11
Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15671 / 16375
Faster than 4% of stores
Jewellery & Watches Ranking
#733 / 758
Top 97% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.010
Cumulative Layout Shift
139ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#682 in Jewellery & Watches
Below 63% of stores
86% below average
109 products vs 802 avg
Slower than 97% of Jewellery & Watches stores
PageSpeed score: 30/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
86% below average
avg
7% below average
avg
61% below average
avg
20% below average
avg
Category Intelligence
How Broadcast | Updated | Gifting | Optimised compares to other jewellery & watches stores
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Broadcast | Updated | Gifting | Optimised
Broadcast | Updated | Gifting | Optimised is a jewellery & watches ecommerce store built on and operating in LT. The store currently offers 109 products organized across 67 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Broadcast | Updated | Gifting | Optimised uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Broadcast | Updated | Gifting | Optimised achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Broadcast | Updated | Gifting | Optimised has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Broadcast | Updated | Gifting | Optimised ranks #682 out of 1082 stores we track. This places them in the top 63% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
