Lylies
lylies.com
LYLIE Jewellery is a London-based sustainable fine jewellery retailer specializing in ethically-sourced pieces made from recycled, salvaged, and lab-grown materials. The store offers custom-designed engagement rings, wedding rings, and bespoke jewellery projects alongside ready-made collections of rings, necklaces, earrings, bracelets, and accessories.
Products
153
Collections
98
Pages
77
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.500
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
81% below average
153 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
81% below average
avg
36% above average
avg
175% above average
avg
46% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (25 blogs, 77 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Lylies
Lylies is a jewellery & watches ecommerce store built on shopify and operating in LT. The store currently offers 153 products organized across 98 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Lylies uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lylies achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lylies uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Lylies ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
