Billyforsyth
billyforsyth.co.uk
Forsyth Highland Dancing Shoes is a specialized retailer of Scottish highland dancing footwear, offering pumps, ghillies, and country dancing shoes with features like shock absorber insoles. The brand has 50 years of experience producing shoes for competitive highland dancers and enthusiasts across the UK, Scotland, Canada, USA, Australia, and New Zealand.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
17
Collections
3
Pages
10
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Fitness category average (58)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Fitness Ranking
#4 / 144
Top 3% in category
Category Avg Performance
58
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#1 in Sports & Fitness
Top 0% of stores
97% below average
17 products vs 640 avg
Faster than 97% of Sports & Fitness stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
97% below average
avg
95% below average
avg
52% below average
avg
92% below average
avg
Category Intelligence
How Billyforsyth compares to other sports & fitness stores
0%
of Sports & Fitness stores use this theme
16%
of Sports & Fitness stores use Klarna
Insights
- 60% of Sports & Fitness stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Billyforsyth
Billyforsyth is a sports & fitness ecommerce store built on shopify and operating in GB. The store currently offers 17 products organized across 3 collections, making it comparable in size for the sports & fitness category.
Theme and Design
Billyforsyth uses the Pacific theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Billyforsyth achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Billyforsyth has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other sports & fitness stores, 60% of sports & fitness stores offer paypal
Competitive Positioning
Within the Sports & Fitness category, Billyforsyth ranks #1 out of 218 stores we track. This places them in the top 0% of sports & fitness stores by product catalog size.
Last scanned
Feb 23, 2026
