Borderlineathletics
borderlineathletics.com
Borderline Athletics is a sports clothing and accessories retailer specializing in functional athletic wear for gym and outdoor activities. The store offers a range of baseline and limited edition products across men's, women's, and unisex categories, with UK-based delivery options.
Products
19
Collections
6
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4783 / 16375
Faster than 71% of stores
Sports & Fitness Ranking
#49 / 144
Top 34% in category
Category Avg Performance
58
+8 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#124 in Sports & Fitness
Below 57% of stores
97% below average
19 products vs 640 avg
Faster than 66% of Sports & Fitness stores
PageSpeed score: 66/100
No BNPL options
60% of Sports & Fitness stores offer PayPal
Category Benchmarks
Compared to 218 stores in Sports & Fitness
97% below average
avg
90% below average
avg
100% below average
avg
88% below average
avg
Category Intelligence
How Borderlineathletics compares to other sports & fitness stores
0%
of Sports & Fitness stores use this theme
Insights
- 60% of Sports & Fitness stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Fitness Stores
Other sports & fitness stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Borderlineathletics
Borderlineathletics is a sports & fitness ecommerce store built on Shopify and operating in GB. The store currently offers 19 products organized across 6 collections, making it comparable in size for the sports & fitness category.
Theme and Design
Borderlineathletics uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Borderlineathletics achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Borderlineathletics has not implemented a third-party review platform. Compared to other sports & fitness stores, 60% of sports & fitness stores offer paypal
Competitive Positioning
Within the Sports & Fitness category, Borderlineathletics ranks #124 out of 218 stores we track. This places them in the top 57% of sports & fitness stores by product catalog size.
Last scanned
Feb 25, 2026
