Dawn
biloban.com
Biloban is a manufacturer of tailor-made baby bedding products offering a range of nursery essentials including crib mattress pads, bassinet bedding, changing pad liners and covers, crib bumper pads, crib sheets, crib skirts, and baby/toddler pillows designed to be simple, safe, and comfortable.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
499
Collections
98
Pages
14
Blog Posts
405
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15396 / 16375
Faster than 6% of stores
Baby & Kids Ranking
#389 / 402
Top 97% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.060
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#131 in Baby & Kids
Top 23% of stores
18% below average
499 products vs 612 avg
Slower than 97% of Baby & Kids stores
PageSpeed score: 32/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
18% below average
avg
3% above average
avg
26% below average
avg
1127% above average
avg
Category Intelligence
How Dawn compares to other baby & kids stores
11%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 23% by catalog size
high
Strong content (405 blogs, 14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Dawn
Dawn is a baby & kids ecommerce store built on and operating in US. The store currently offers 499 products organized across 98 collections, making it comparable in size for the baby & kids category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Dawn ranks #131 out of 575 stores we track. This places them in the top 23% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
