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Dawn

biloban.com

Biloban is a manufacturer of tailor-made baby bedding products offering a range of nursery essentials including crib mattress pads, bassinet bedding, changing pad liners and covers, crib bumper pads, crib sheets, crib skirts, and baby/toddler pillows designed to be simple, safe, and comfortable.

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Performance Needs Attention

This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

499

Collections

98

Pages

14

Blog Posts

405

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 24 points below Baby & Kids category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#15396 / 16375

Faster than 6% of stores

Baby & Kids Ranking

#389 / 402

Top 97% in category

Category Avg Performance

56

-24 below avg

Category Avg LCP

1.7s

Slower than avg

32

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.3s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPgood

113ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#131 in Baby & Kids

Top 23% of stores

18% below average

499 products vs 612 avg

Slower than 97% of Baby & Kids stores

PageSpeed score: 32/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products499 / avg 612

18% below average

avg

Collections98 / avg 95

3% above average

avg

Pages14 / avg 19

26% below average

avg

Blog Posts405 / avg 33

1127% above average

avg

Category Intelligence

How Dawn compares to other baby & kids stores

Theme Adoption

11%

of Baby & Kids stores use this theme

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 23% by catalog size

Content Investment

high

Strong content (405 blogs, 14 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

499 products98 collections14 pages405 blogs

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About Dawn

Dawn is a baby & kids ecommerce store built on and operating in US. The store currently offers 499 products organized across 98 collections, making it comparable in size for the baby & kids category.

Theme and Design

Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.

Performance Analysis

Based on Google PageSpeed Insights, Dawn achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Dawn ranks #131 out of 575 stores we track. This places them in the top 23% of baby & kids stores by product catalog size.

Last scanned

Feb 24, 2026

Dawn | Baby & Kids Store Analysis | CommerceRank