Propsly
propsly.me
Propsly is a handmade specialty retailer offering photo props, clothing, and lifestyle accessories designed for newborns and children. The store features knitted toys, felted wool items, pillow toys, and coordinated baby outfits intended to help parents and photographers capture memorable moments with their children.
Products
414
Collections
67
Pages
5
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4898 / 16375
Faster than 70% of stores
Baby & Kids Ranking
#99 / 402
Top 25% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.9s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#141 in Baby & Kids
Top 25% of stores
32% below average
414 products vs 612 avg
Faster than 75% of Baby & Kids stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
32% below average
avg
29% below average
avg
74% below average
avg
88% below average
avg
Theme & Design
Theme Name
BroadcastType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 25% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Propsly
Propsly is a baby & kids ecommerce store built on shopify and operating in US. The store currently offers 414 products organized across 67 collections, making it comparable in size for the baby & kids category.
Theme and Design
Propsly uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Propsly achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Propsly uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Propsly ranks #141 out of 575 stores we track. This places them in the top 25% of baby & kids stores by product catalog size.
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