Binarystyle Co
binarystyle.co
BINARY STYLE is a Singapore-based fashion retailer specializing in premium scarves including silk, cashmere, cotton, and chiffon varieties, along with complementary apparel such as kaftans and tops. The brand also offers accessories, bags, footwear, and home goods featuring Singapore-inspired prints and designs celebrating local heritage, nature, and architecture.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
224
Collections
104
Pages
54
Blog Posts
62
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Fashion & Clothing category average (57)
- Accessibility score is 66/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#14967 / 16375
Faster than 9% of stores
Fashion & Clothing Ranking
#2722 / 2989
Top 91% in category
Category Avg Performance
57
-22 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1638 in Fashion & Clothing
Above average (top 37%)
73% below average
224 products vs 819 avg
Slower than 91% of Fashion & Clothing stores
PageSpeed score: 35/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
73% below average
avg
12% above average
avg
32% above average
avg
94% above average
avg
Category Intelligence
How Binarystyle Co compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 37% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Binarystyle Co
Binarystyle Co is a fashion & clothing ecommerce store built on and operating in SG. The store currently offers 224 products organized across 104 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Binarystyle Co uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Binarystyle Co achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Binarystyle Co has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Binarystyle Co ranks #1638 out of 4419 stores we track. This places them in the top 37% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
